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The Iowa athletic department has offered students a sweetheart deal on season football tickets in 2015, a response to declining numbers in recent years.

The university announced Monday that students who purchase season tickets by May 15 will pay just $125, a $50 savings. All new students will also pay just $125 if they purchase their tickets by July 31. Students not buying tickets by those deadlines will pay $175 for a schedule that has home dates against Illinois State, Pittsburgh, North Texas State, Illinois, Maryland, Minnesota and Purdue.

Student-ticket sales at Iowa have nose-dived in recent seasons. A total of 10,371 student tickets were sold in 2012. The figure dipped to 7,382 in 2013 and 6,440 in 2014.

Season tickets purchased by the general public have also fallen off, though not as drastically as the student sales have. Iowa sold 39,786 season tickets to the general public in 2012. That number dropped to 38,637 in 2013 and 37,823 in 2014.

General public season tickets will cost $395 for 2015, the same as last season. The athletic department has offered several incentives for those who renew by March 13 — $70 to spend at Kinnick's concession stands during games and a 30 percent discount off all items purchased during one visit to Herky's Locker Room before the season starts.