Ticket sales for the 2016 Iowa football season have begun, with a slight increase in price and a significant upgrade in schedule attractiveness.
The UI athletics department announced Monday that applications were being sent to 2015 season ticket-holders. The cost of a 2016 general-public season ticket was set at $405 for renewals or $415 for new/additional tickets. That’s up slightly -- 2.5 percent for renewals, 5 percent for new/additional -- from the $395 price-tag for seven games last year.
“We certainly want to build on the momentum that was established by our football team in 2015,” Iowa athletics director Gary Barta said in a statement.
The Hawkeyes are coming off a 12-2 season that included appearances in the Big Ten Conference championship game and the Rose Bowl. That success came after a 17 percent decline in season-ticket sales following the 2014 season.
Iowa achieved one sellout (vs. Minnesota) in 2015 and ranked 24th nationally in home attendance with an average of 63,142 fans -- down two spots and 6 percent from 2014.
But the school’s first Big Ten Conference West Division championship and an attractive home schedule should push those numbers higher in 2016. Iowa not only hosts Iowa State (annually a sellout) in non-conference play, its four home Big Ten games are against border-state rivals Northwestern, Wisconsin and Nebraska plus early East Division favorite Michigan. The Hawkeyes also host Miami (Ohio) in the Sept. 3 season opener and five-time defending FCS champion North Dakota State.
Averaged over seven games, the per-seat cost for a new season ticket in 2016 would be $59.29 vs. $56.43 in 2015. Iowa last increased ticket prices prior to the 2014 season, with a $1 per-seat bump.
Monday’s university release issues a reminder that season ticket-holders “earn ticketing priority over the general public for single game, special events, and postseason contests, in addition to saving nearly $100 over the total cost of single-game prices.”
Single-game tickets will go on sale at a later date, but face values for each game are set: $85 for Wisconsin and Michigan; $80 for Iowa State; $70 for Northwestern and Nebraska; and $65 for Miami and North Dakota State. Youth tickets are priced at $25 for the Miami, North Dakota State and Nebraska games.
The single-game prices are up considerably from last year, when they ranged from $55 to $65, depending on the opponent.
The deadline for renewals and new season-ticket requests is April 15. Fans can go online to hawkeyesports.com/tickets to apply.