Iowan and rising NFL running back David Johnson of the Arizona Cardinals joined the sporting world with the development of his own brand, revealing a new personal logo on Tuesday to fans and followers.
Pretty cool for a guy from Clinton, right? What makes this design more unique, however, is that it was created by another Iowa native.
Alex Brunsen, 25, who is originally from Urbandale but now lives in Raleigh, N.C., is a graphic designer for the Economic Development Partnership of North Carolina. He explained in an email to the Register that the graphic was a side project during the NFL offseason, where he worked sporadically on it for about six months and desperately wanted football back in his life.
"I probably went through hundreds of sketches and concepts," Brunsen wrote. "I kept thinking of different ways to manipulate DJ31 into one, unique mark that was representative of David’s skill, energy and tenacity."
Once Brunsen settled on the design he liked, he uploaded it to his online portfolio and shared it with a buddy from college, who just so happened to know Johnson.
Johnson learned of the logo, liked it and had his agent connect with Brunsen. The two parties agreed on terms, and Brunsen provided the files to Johnson's marketing team, he explained. Johnson now uses the design on T-shirts and hats, which are available for sale at his online store.
Brunsen admitted that he's always been a big follower of Johnson's, especially because of that Iowa connection.
"I am so appreciative to have had the opportunity to work with David and his team, and that I was able to develop a brand that represents him," he wrote.
Brunsen wrote that one of his favorite parts about being a graphic designer is "seeing your work in real world applications."
"I can’t wait to see people wearing DJ31 gear," he wrote. "Being able to create a brand that represents a rising NFL star and fellow Iowan is such an honor."
Entering his third professional season with Arizona, the 25-year-old Johnson has tallied 1,820 rushing yards with 24 touchdowns on the ground, and also recorded 1,336 receiving yards and eight grabs in the end zone. He was named first-team All-Pro and played in the Pro Bowl last season.
Johnson was drafted by the Cardinals in the third round (86th pick) of the 2015 NFL Draft. He starred at Northern Iowa from 2010 to 2014, setting career records in rushing yards (4,682), rushing touchdowns (49) and all-purpose yards (6,665).
A request by the Register seeking comment from Johnson about the logo was declined.
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