Views from inside the set of ESPN's "College GameDay" outside of Jack Trice Stadium before the Iowa vs. Iowa State football game. Kelsey Kremer, firstname.lastname@example.org
Editor's Note: Carson King has now raised a total of over $225,000 after Busch Light and Venmo agreed to match the amount raised through his campaign. The story was also given a boost on Scott Van Pelt's ESPN show.
When Altoona's Carson King, 24, held up a sign that read "Busch Light Supply Needs Replenished" and requested funds at Saturday's "College GameDay" stop in Ames, he was hoping he'd get a little money for beer.
What he ended up with was about $11,000 that he's now donating to the University of Iowa Stead Family Children's Hospital.
King arrived at ESPN's "College GameDay" event at Jack Trice Stadium at 5:30 a.m. to find the main pit area already full, ending up in a secondary stage. He and his sign requesting money for beer ended up on appearing on-screen anyway.
After hoping to get a few dollars to buy a rack of Busch Light, King ended up raising more money than he expected. When he hit the $600 mark, he decided he would donate the proceeds to the Children's Hospital. As of September 17, he's raised approximately $8,000.
"This was way better than expected," King told the Register about his surprise fundraiser. "It just goes to show that no matter if you’re a Hawkeye fan, Cyclone fan, or Grand View Viking, we’re all Iowans, and Iowans take care of each other."
King attended Iowa State University for two years before transferring his credits out so he could work full-time. He now works on the rapid response team at Prairie Meadows Casino.
His mother, Dana Archer-King of Prairie City, knew of his plans beforehand.
"He had told me about it last Wednesday and, probably like most moms, I just laughed and thought, 'Great, this will be my proudest moment,'" Archer-King told the Register.
She had no idea it would actually be a very proud moment for her as a mother.
"He's not a wealthy kid by any means," she said. "I'm not sure how many 24-year-olds would just give that kind of money away. We're all so in awe with what he's doing."
After seeing the success of his donation campaign, Busch Light, the beer King sought with his sign in the first place, will be matching donations and providing him with a year's supply of free beer.
Venmo, the digital payments app also namechecked on King's sign, has also announced they will be matching donations alongside Busch Light.
Aaron Calvin covers trending news for the Register. Reach him at email@example.com or on Twitter at @aaronpcalvin.
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