Peterson: Annoyed with Iowa State's recruiting approach? That may mean it's working

I sense Brian Ferentz is annoyed that Iowa State has offered 300-plus scholarships for the 2018 class, but remember this:
It works. At least last year it worked, when various websites proclaimed the Cyclones had the best recruiting class in school history.
Iowa State coach Matt Campbell and his staff are paid to recruit players who pass the program’s internal vetting process.
If Iowa State oversteps NCAA rules, then there’s a problem. If there's a rash of situations where Iowa State is dropping early commitments for loose reasons, then I have a problem with it. But neither has happened since Campbell came aboard before the 2016 season.
And anyhow, when’s the last time a non-Iowa State person has even bothered to wonder what’s happening on the football recruiting front in Ames?
So if you see Campbell grinning today, wherever he is, that may be one of the reasons.
Someone without any ties or allegiance to Iowa State tossed out a back-handed compliment to his two-year-old program.
If you’ve read this far, you know what I’m referring to. The Ferentz Wednesday night radio interview. The interview where Iowa’s offensive coordinator said:
“What has sped things up in our state, especially, is the guys in Ames and then the new guys in Minneapolis seem to have no problem really throwing early things out.”
Ferentz was talking about recruiting. He was talking about scholarship offers. He was verbalizing how much sooner some schools offer scholarships these days.
The average Power Five school, which Iowa and the guys up in Ames are, has offered 170.2 scholarships as of Thursday, according to 247Sports. The Ames guys’ 321 offers are behind only Tennessee’s 330, among the nation’s most prominent programs. That website has the Hawkeyes' offer list at 93, second fewest in the Big Ten to Northwestern’s 68.
“And what I’ve learned — certainly about the guys in Ames, and I think we’ll find this about the guys (new Gophers coach P.J. Fleck's staff) in Minneapolis — what does an offer really mean?" Ferentz said. "I can tell you this much: If the University of Iowa offers you a scholarship and you commit to us, we intend to sign you."
It isn’t exactly news that Campbell’s strategy includes early offers — again, as long as the recruits check all Iowa State’s recruiting boxes. He did it last year, too, and Iowa State ended up with a 2017 class that recruiting experts ranked seventh in the Big 12 Conference — the highest in a long, long time.
He doesn’t owe anyone an apology. Coaches needn’t apologize, regardless of school, for recruiting strategies — unless there’s rule-violating shenanigans going on.
To each their own. And in recruiting, no one is perfect. What’s right or what’s out of the box depends on philosophy.
If Campbell’s recruiting gets under your skin — well, he’s not changing. No one’s changing their strategies, wherever they're coaching. There’s no one-size-fits-all in recruiting.
As much as people say otherwise: It’s still the Wild, Wild West.
Every coach offers more scholarships than he has available. Every coach knows players, especially players committing early in the process, can change their minds.
Name one Power Five coach who doesn’t try to poach a player who has already committed to another program. Just one.
Some programs like Tennessee and Iowa State hand out more offers than others. The more high school players who know your name, the better — especially if you’re Iowa State, or UT in the football-crazed SEC.
It's drastically different from the Cyclones’ previous regime, though, and maybe that's the rub. The average number of recruiting offers during the seasons Paul Rhoads coached Iowa State was 122.3 per recruiting class.
But you may remember ... Rhoads was eventually fired.
Randy Peterson, senior sports reporter, has been with the Register for parts of five decades. Randy writes opinion and analysis of Iowa State football and basketball. You can reach Randy at rpeterson@dmreg.com or on Twitter at @RandyPete.
POWER 5 CONFERENCE OFFERS FOR 2018 CLASS
ACC
Louisville 309
Syracuse 288
North Carolina State 217
Virginia 178
Boston College 176
North Carolina 176
Duke 178
Virginia Tech 171
Miami 166
Pittsburgh 162
Wake Forest 147
Florida State 126
Clemson 92
Georgia Tech 76
BIG 12
Iowa State 321
West Virginia 225
Oklahoma 168
TCU 137
Oklahoma State 113
Kansas 106
Texas Tech 94
Baylor 91
Texas 80
Kansas State 66
PAC-12
Oregon 205
UCLA 180
Colorado 153
Oregon State 144
Utah 140
Washington State 135
Arizona State 122
Arizona 129
USC 116
Cal 103
Washington 57
Stanford 32
SEC
Tennessee 330
Kentucky 291
Ole Miss 272
Mississippi State 270
Georgia 242
Alabama 221
LSU 218
Florida 214
South Carolina 208
Vanderbilt 208
Missouri 203
Auburn 169
Arkansas 121
Texas A&M 88
BIG TEN
Indiana 261
Rutgers 260
Maryland 230
Michigan 204
Minnesota 204
Michigan State 181
Purdue 179
Nebraska 176
Wisconsin 174
Penn State 146
Illinois 145
Ohio State 140
Iowa 93
Northwestern 68
Source: 247Sports