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Carson King wore his Iowa State cardinal and gold to Kinnick Stadium on Saturday. But he would have been an honorary Hawkeye in any garb on this day.

The 24-year-old Iowan who spawned a massive, organic fundraising effort for the University of Iowa's Stead Family Children's Hospital was on Iowa's home field to participate in the popular Hawkeye Wave tradition for the 14th-ranked football team's home game against Middle Tennessee State in Iowa City.

The end-of-first-quarter recognition was shown live as part of the ESPN2 broadcast. King's story was mentioned with about 5 minutes remaining in the game's first quarter. King was later shown on the broadcast coming out of a commercial break with about 5:30 to play in the third quarter.

King had raised more than $2 million in donations and pledges for the children's hospital entering the weekend.His efforts to raise money started after he became a viral sensation when cameras caught him in the crowd during ESPN's "College GameDay" show Sept. 14 in Ames. He was holding a sign asking for money to be sent to his personal Venmo account to replenish his Busch Light supply. 

As the amount grew, the Altoona resident decided to donate the money to the hospital. Anheuser-Busch and Venmo quickly jumped on board, announcing they would match all donations sent to King. 

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